Brand Marketing Blog: Recent Comments

Comment on Fear of the new

2007-06-04T22:35:37Z

To my thinking, a logo and trademark is owned but a brand is the collective perception held in the minds of the market (individuals or corporations). Consumers or buyers at corporations own (hold) that perception.

Naive is the marketer who does not see social media as a means to influence and shape those preceptions.

Comment on Fear of the new

2007-05-22T19:13:50Z

Jennifer:
It was nice having you attend the Liquid Brand Summit, and I'm glad that you found it interesting. I agree with you that brands seem to be fearful about the movement towards social media...after all, for the last 50 years we've been carefully editing the messages and crafting the image of brands in order to influence perceptions. For most of this time, the conversation has been one-sided, with the consumer at the receiving end of the propaganda. The ability for consumers to provide feedback radically changes the paradigm, and brands are struggling to figure out how to deal with it. What seemed apparent to me is that there's a trend towards advocating transparency. Brands are being encouraged to enter in a conversation that is honest and authentic...and to be open to negative criticism. Listening without over-reacting will indicate that brands are open to feedback...and do not need to be defensive about every negative posting.

Comment on Wading into the blogosphere

2006-04-24T23:21:29Z

My first comment in the world of blogging. Congratulations on your website. Glad you are on the cutting edge. Nektar has benefited from your vision.

Comment on Wading into the blogosphere

2006-04-24T20:41:37Z

Thanks for the kind words Jenn and congratulations on the new blog!