Wading into the blogosphere
After many moons of thinking blogs are only about teenagers discussing the latest trend in jeans, I've decided it is time to start my own blog.
Several things happended to tip my reaction to blogs. First I realized that people I really admire have their own blogs. People like Jeff Nolan, a VC at SAP (Venture Chronicles). People like David Nielsen, a fabulous techie person who knows Search Engine Optimization inside and out, and who also runs a great website on fighting identity theft (http://fightidentitytheft.com/blog/). I figured if folks like Jeff and Dave are blogging, it must be a legitmate form of communication. So that started me thinking.
I realized I needed to learn more about this communication tool and figure out how it would fit into that marketing mix for my clients. What better way to learn about it than to do my own?
My first step was to ask a million questions about blogs of all the folks I knew who might be or who were blogging. Folks who know me well know I am endlessly curious -- fortunately for me they are equally passionate about what they do and are willing to answer my questions. Turns out it is really a very simple thing to set up and do. And it's a great way to develop a highly personal online community as, unlike a website, anyone can provide commentary on your post.
The comments come to you via your blog account and then you can post them. So yes, they can be filtered. And no, I won't be posting any personal attacks that come to me through this blog. That is a concern many folks new to blogging have. What if someone writes something really nasty about me? So rest assured. As the blog owner, you can choose what's posted, so no worries about wacked-out comments on your blog.
The second thing I did was to attend a seminar in Arizona given by the Amercian Marketing Association (www.marketingpower.com) called Ahead of the Curve: High Tech Trends in Marketing in Arizona back in February. Fabulous seminar. I highly recommend AMA events -- every one I've been to has been great. This one was exceptionally stellar for me as about 90 percent of the material was new to me. I usually go to these seminars hoping to learn one or two new things. I think I learned about 50 in that one day.
We learned about blogging, podcasts, wikis, RSS feeds, online word-of-mouth marketing, and social networking (think linkedin.com). It was jam-packed full of great ideas. Got me thinking about all the new ways we can use these channels tools to communicate with customers, employees, partners, investors, and almost any target audience. Most importantly, many of these tools allow you to create a feedback mechanism so that the communciation can quickly go both ways.
Next time I'll discuss some of the ways I see these new tools can be applied -- or are already being applied -- in the B2B marketplace.
I welcome your feedback and ideas as I explore the blogoshpere.
Several things happended to tip my reaction to blogs. First I realized that people I really admire have their own blogs. People like Jeff Nolan, a VC at SAP (Venture Chronicles). People like David Nielsen, a fabulous techie person who knows Search Engine Optimization inside and out, and who also runs a great website on fighting identity theft (http://fightidentitytheft.com/blog/). I figured if folks like Jeff and Dave are blogging, it must be a legitmate form of communication. So that started me thinking.
I realized I needed to learn more about this communication tool and figure out how it would fit into that marketing mix for my clients. What better way to learn about it than to do my own?
My first step was to ask a million questions about blogs of all the folks I knew who might be or who were blogging. Folks who know me well know I am endlessly curious -- fortunately for me they are equally passionate about what they do and are willing to answer my questions. Turns out it is really a very simple thing to set up and do. And it's a great way to develop a highly personal online community as, unlike a website, anyone can provide commentary on your post.
The comments come to you via your blog account and then you can post them. So yes, they can be filtered. And no, I won't be posting any personal attacks that come to me through this blog. That is a concern many folks new to blogging have. What if someone writes something really nasty about me? So rest assured. As the blog owner, you can choose what's posted, so no worries about wacked-out comments on your blog.
The second thing I did was to attend a seminar in Arizona given by the Amercian Marketing Association (www.marketingpower.com) called Ahead of the Curve: High Tech Trends in Marketing in Arizona back in February. Fabulous seminar. I highly recommend AMA events -- every one I've been to has been great. This one was exceptionally stellar for me as about 90 percent of the material was new to me. I usually go to these seminars hoping to learn one or two new things. I think I learned about 50 in that one day.
We learned about blogging, podcasts, wikis, RSS feeds, online word-of-mouth marketing, and social networking (think linkedin.com). It was jam-packed full of great ideas. Got me thinking about all the new ways we can use these channels tools to communicate with customers, employees, partners, investors, and almost any target audience. Most importantly, many of these tools allow you to create a feedback mechanism so that the communciation can quickly go both ways.
Next time I'll discuss some of the ways I see these new tools can be applied -- or are already being applied -- in the B2B marketplace.
I welcome your feedback and ideas as I explore the blogoshpere.
Thanks for the kind words Jenn and congratulations on the new blog!
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My first comment in the world of blogging. Congratulations on your website. Glad you are on the cutting edge. Nektar has benefited from your vision.
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